Ikea, the Mecca of stylish furniture that falls apart before you finish the last payment (sooner if you move it) has hired Forsman & Bodenfors to create the best web interfaces for sales I have seen in years (here is the website). It isn’t the animation which many have done, nor the simplicity of the layout or the contained and orderly navigation. It is the fact that these and other aspects have been done so seamlessly that the everyday consumer can enjoy the “shopping experience” in ways that they don’t need to be aware of. It is almost the futuristic, animated, informative, do-it-all site that web 1.0 2.0 and sadly 3.0 will all brag about offering.

This is the future of sales, advertisements, weekend grocery flyers everything. It’s not a question of if but when.